Hight Logistics
Variant review: homepage hero
Variant review
Homepage hero: three treatments
Same headline, same subhead, same CTA, same photography. Only the composition changes. Pick one and I will apply it to /home-v2/ and carry the treatment through the interior page heroes.
AFull-bleed photo, left-weighted scrim. Currently live on /home-v2/
Asset-based drayage · Port of Long Beach
Long Beach port drayage, running on electric trucks today.
Hight moves containers from the Ports of Long Beach and Los Angeles with our own drivers, chassis and battery-electric Class 8 fleet.
BEditorial split. Type on solid navy, photo held to its own half
Asset-based drayage · Port of Long Beach
Long Beach port drayage, running on electric trucks today.
Hight moves containers from the Ports of Long Beach and Los Angeles with our own drivers, chassis and battery-electric Class 8 fleet.
CProof-forward. The operating numbers sit inside the hero, no separate stat band
Asset-based drayage · Port of Long Beach
Long Beach port drayage, running on electric trucks today.
Hight moves containers from the Ports of Long Beach and Los Angeles with our own drivers, chassis and battery-electric Class 8 fleet.
- 25
- Battery-electric Class 8 trucks
- 1M+
- EV miles operated
- 3+
- Years running electric drayage
- 300
- Chassis in the fleet
How they differ
APhotography carries it. Warmest and most familiar. Weakest headline presence, because the type competes with the image behind it.
BStrongest typography and highest contrast. Reads as a considered brand rather than a stock hero. The photo gets a clean frame instead of a scrim.
CFastest proof. A BCO sees 25 trucks and 1M+ miles before scrolling. Densest, and it removes a section from the page below.